Pay per head sportsbooks were very impressed to see that in New York, Miguel Cotto made history when he clinched the WBC middleweight belt at Madison Square Garden by dethroning Sergio Martinez.
Cotto turned into the first Puerto Rican boxer to win world titles at four different weights when the Argentine was not able to answer the bell for the beginning of the 10th round, in a match that left fans and pay per head sportsbooks at the edge of their seats.
Price per head services saw that Martinez’s corner waved off the fight knowing that he was a long way behind on the scorecards, especially after the fighter suffered the worst possible start to the fight.
Martinez, who is very famous with pay per head sportsbooks and was in action for the first time since he was able to defend the WBC strap last April against Englishman Martin Murray, was knocked down three times in a very impressive opening round.
Cotto targeted his opponent’s body as he threatened to make it a very early finish, even though pay per head sportsbooks saw that in the end he had no choice but to settle for a 10-6 round that gave him a good lead on the scorecards.
The fighter continued to build on it as the contest wore on, and Martinez – who needed knee surgery after his win over Murray in his home country – never appeared to threaten a comeback.
Pay per head sportsbooks then saw that in the ninth, the 39-year-old was again put down, as the referee awarded a knockdown even though the struggling champion did not touch the canvas.
However, the big left was enough for Martinez’s corner to decide to pull their fighter out.
“I got hit and I never recovered after that. I tried my best,” said Martinez afterwards, speaking through a translator. “He caught me cold, he caught me hard at the beginning and I didn’t recover from it.”
Cotto was previously a world champion at light-welterweight, welterweight and light-middleweight. Now pay per head sportsbooks can see that he has a record of 39-4 after his first outing at the 160lb limit.
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“This is the biggest achievement I ever had in my career,” he said after becoming the first fighter to beat Martinez since Paul Williams did it in 2009. “It was a reflection of my hard work (for) 10, 11 weeks.”